WORLD BEER Trophy: EARLY ENTRY 2022
02/04/2022 Put your beer brand into the WORLD BEER TROPHY and have them assessed by top beer brand buyers.
For domestic and international breweries looking to gain wider recognition within the worldwide marketplace, the 2022 WORLD TROPHY event is a fantastic opportunity to get in front of the industry’s most influential tastemakers.
All beer brands entered will be handled by WORLD TROPHY and organized:
Your beer brand will:
– Initially, be tasted blind to determine its quality and drinkability.
– Where appropriate they will also be assessed by variety, style, region, and country.
– Judges will then determine the value score of the beverages based on the quality and its retail price.
– The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the beverage brands and its price point. It is how the product is perceived when placed on the beverage brand shelf among thousands of other beverages.